For marketing teams
Campaigns where every part feeds the next.
A marketing campaign is a chain. Research feeds copy. Copy feeds design. Design feeds launch. When one part slips, the rest slips too — but most planners don't notice. Narcove does. When work moves, the whole plan moves with it, and your team and stakeholders see the new launch date the same day.
What's hard right now
Three things that drag every campaign
Hidden chains. Most planners show you cards in columns. They don't show you that the launch card needs the design card, which needs the copy card, which needs the brief. When the brief slips by a day, nobody sees the launch slip until launch week.
Status meetings. Friday comes. The PM writes a status doc. The doc is read in the Monday meeting and forgotten by Monday afternoon. The team gives away two hours a week to re-asking the same questions.
Stakeholder noise. Five people want to know the launch date. Each gets a different answer because each asked at a different time. Trust drops. The next campaign starts with even more meetings.
What changes with Narcove
Three changes that pay off the first week
Chains are visible. Each card can depend on others. Lines connect them on the Chart. When the brief slips, the launch card slips with it — the same hour, with a one-line reason. You spot the effect before the meeting, not in it.
Status writes itself. Every stakeholder gets a public link. They see the live board, the timeline, and a log of every change with a plain-English reason. The Friday status doc goes away. The Monday meeting gets shorter.
One source of truth. All five stakeholders see the same launch date because they all see the same page. When the date moves, they all see it move at the same time. Nobody asks because nobody has to.
A typical campaign
Six weeks to launch. One campaign manager. Twenty-two cards.
Day one: drop the brief into Plan-with-AI. It reads the cards, suggests which one needs which, and lays out a Gantt. You review the diff. You change two dependencies and accept the rest.
Week two: copy review finishes a day early. The Tide pulls design forward by a day. The launch card moves a day earlier on its own. Stakeholders see the new date that morning.
Week four: the design lead is sick for two days. You move their cards to At Anchor. The plan re-flows. Two cards move to a teammate. The launch date holds because the work was already padded by an honest time guess.
Week six: launch lands on the original date. The team takes Friday off. The next campaign starts on Monday with the same playbook, this time with thirty cards of past data so the time guesses are tighter.
Pricing for marketing teams
Pro for in-house. Team for branded portals.
Pro
£15 / seat / month + VAT
All AI features, all timeline features, public portals on narcove.com.
Team
£29 / seat / month + VAT
Multi-workspace, branded portals, custom domain, priority support.
FAQ
Marketing-team questions
Can stakeholders see the plan without a paid seat?
Yes. Each project has a public link. Stakeholders open it in a browser. They see the campaign timeline, what's in flight, and when launch is set. Public viewers are always free, so the size of your stakeholder list never costs you money.
How does the plan handle review cycles?
Add a review step as its own card. Mark it as a dependency on the work that came before. When the work finishes, the review starts; when the review finishes, the next step starts. The Tide cascade pulls the chain forward when steps land early.
Can we tag work by channel — paid, social, email?
Yes. Use labels (or workflows on Team) to filter the board by channel. Each channel can have its own column run, its own AI-suggested estimates, and its own public sub-portal if you want.
What about content calendars?
The Chart shows the campaign as a Gantt with a 'today' line and a target line per launch. Switch to Month-zoom for a content calendar feel. Click any axis date to jump straight to that day's detail.
Does it work for multiple campaigns at once?
Yes. Each campaign is a project. The Chart can show one project or all projects at once on Team. Studio-wide capacity view shows every editor's load across every campaign so you spot Friday burnout before it happens.
Things your team stops doing
Six recurring tasks Narcove takes off the campaign manager
- Writing the Friday status doc. The portal carries the status. The Tide log writes the reasons. Stakeholders open the link instead of opening their inbox.
- Drag-redoing the launch date when the brief slips. The cascade does it. One slip, one recompute, one new date — visible to the team and the stakeholders the same hour.
- Building the 30-card schedule by hand. Plan-with-AI reads the brief and proposes the chain. You review, edit, and apply. A half-day job becomes ten minutes.
- Estimating durations from scratch. Soundings draws from past campaigns. After three campaigns, the time guesses for the same kind of work narrow to where your team really is.
- Manually checking who's loaded with what. The capacity view shows everyone's load on one screen. Spot a designer over-allocated for Friday before Monday hits.
- Sharing the timeline as a screenshot. Stakeholders bookmark the live portal. Screenshots go away. The plan is always the most recent version of itself.
Review cycles
How rounds of feedback work without breaking the chain
Each round of feedback is its own card. The first review depends on the first draft. The second draft depends on the first review. The second review depends on the second draft. The chain is explicit, so the schedule knows what depends on what.
When a round of feedback finishes, the next draft pulls forward. When a review is late, the next draft slips with it — but only that draft, not the whole campaign. Cards on the critical path glow cobalt so you spot which reviews actually matter for the launch date.
For long campaigns with multiple stakeholders, you can split feedback into parallel cards — "copy review (legal)," "copy review (brand)," "copy review (PR)." Each one tracks separately. The Chart shows them in parallel and waits for all three to finish before the next draft starts.
Related
Parts that matter most for marketing teams
The Tide
When briefs slip, launches slip too
Cascade replans the whole chain. Launch dates move on their own.
Plan with AI
Brief in. Schedule out.
AI reads the campaign brief, infers the chain, and lays out a Gantt to review.
Stakeholder portals
Free for every viewer
Five stakeholders. Five bookmarks. No paid seats. Status meetings shrink.
Free for one project. Upgrade when you grow.